• 10-19-2012

    RFP Process Begins for North American Cities to Host X Games

    ESPN, the leading action sports content provider and creator of the X Games, will begin a RFP process to identify interested cities from North America to host the X Games.
    read more >>

Tab

The World Is Watching.

Host City Benefits.

Your city will be transformed by the energy and visibility of X Games. It all begins with the arrival of hundreds of the world’s best action sports athletes. It culminates with five days of thrilling action, four days of live broadcasting and literally a world of media exposure.

Tens of thousands of spectators will follow, celebrating the competition and enjoying the concerts, entertainment and culture of your city—all while connecting with sponsors in imaginative and meaningful ways.

  • Four days of live broadcasting showcasing your city via worldwide media exposure
  • Multiple hours of original event programming for distribution across ESPN's worldwide network reaching over 400 million households
  • Integrated marketing campaign with 150+ hours of broadcast coverage in the US plus domestic broadcast coverage in the host territory
  • 200+ accredited international media
  • 80 million media impressions per event
  • Extensive coverage on X Games digital and social media platforms including espn.com/action
  • City name included as part of event name and logo*
    *Assuming one city is hosting an entire X Games event
  • Positive economic impact through increased tourism
  • Tens of thousands of spectators and visitors

 

X Host City Benefits (5.4mb) ppt.png

 

Case Study - Economic Impact of the 2010 X Games

According to a recently released impact report, Los Angeles reaped significant economic benefit from hosting the ESPN X Games July 29 – August 1, 2010. The study, conducted by Micronomics, a leading local economic research and consulting firm, concluded that the event added at least $50 million in identifiable benefits to Los Angeles. read more >>